PartnershipsHelping Businesses Grow Through Motorsports
At SP Motorsports, we believe motorsports is one of the most powerful platforms for building relationships, strengthening brands, and creating unforgettable experiences.
Whether your goal is increasing brand awareness, entertaining clients, launching a new product, or connecting with a passionate automotive audience, we create customized partnerships designed around your business objectives.
Because every business is different, every partnership is too.
The SP AdvantageWhy Partner With SP Motorsports
We don’t simply place logos on race cars, we build partnerships that create meaningful business value. As a professional motorsports team, performance shop, and driver development organization, SP Motorsports provides year-round opportunities to engage customers, reward employees, and connect your business with one of the world’s most passionate communities.
Professional Racing
Competing in premier North American championships while representing our partners with professionalism on and off the track.
Premium Client Hospitality
Give your guests exclusive access to the paddock, race garage, starting grid, and behind-the-scenes experiences that few people ever get to enjoy.
Content & Media
Professional photography, video production, social media, and digital content that extends your partnership beyond race weekends.
Business Relationships
Meet fellow business owners, executives, manufacturers, dealerships, and automotive enthusiasts through a shared passion for motorsports.
Customized For YouPartnership Opportunities
Every partnership is customized based on your goals. Opportunities may include:
Title Partner
Become the primary partner of our racing program with premium branding and integrated marketing opportunities.
Official Partner
Promote your business through race weekends, digital media, hospitality experiences, and team activations.
Technical Partner
Showcase your products through real-world competition while collaborating with our engineering and technical teams.
Dealer & Corporate Partnerships
Create unique customer experiences, employee appreciation events, and dealer activations that strengthen long-term relationships.
Product & Service Partners
Whether you provide tools, technology, transportation, hospitality, apparel, software, or professional services, we’d love to explore how we can work together.
Proud To Work WithCurrent Partners
We’re proud to work alongside companies that share our commitment to performance, professionalism, and continuous improvement.
Let’s TalkLet’s Build Something Together
Great partnerships begin with a conversation. Whether you’re exploring motorsports for the first time or looking to expand an existing marketing program, we’d love to learn about your business and discuss how SP Motorsports can help you achieve your goals.
Behind The ProgramGallery
